JPM Breaks the ICE

Positive show at Earls Court gets 2011 off to a great start for JPM International.

Anyone attending London's ICE Totally Gaming will have been left in no doubt about JPM's serious commitment to all aspects of the gaming industry. The company stunned visitors with a stylish double-decker stand in a prominent position at the very centre of the show floor, brimming with new products and complete with hospitality area.

JPM's Sales and Marketing Director Simon Mc Carthy was very positive about the company's impact and the response they had received. "Our presence at ICE has been driven by an increasing international presence and new product streams. The positive reaction to our presence at the show and to the products on display has been truly overwhelming."

With more than 60 games on display for the UK and Europe, new concepts for Latin America and online product presentations from JPM Interactive, staff were kept busy dealing with a constant flow of interested visitors throughout the three days.

JPM's Czech distributor Synot had a strong representation with both its own games and a range developed jointly with JPM. Spanish distributor Comatel was also present, with the latest Crystal Type B and the multi-terminal Max Power Mega Lineas.

For the UK new category C games , Classic Red Alert and Casino Crazy Deluxe attracted much interest, along with Fun In The Sun, JPM's highly successful Category B4 game. McCarthy continued, "We are committed to developing innovative games for the UK. Our home market is of huge importance to us."

This point was well illustrated by the appearance of three stunning dual screen video slots for the Category B1 sector, developed in direct response to numerous requests from operators.

"Circus, Outlaw, and Wizard of Odds are the result of a cooperation with Astro Corp and are available in a stand alone format or as a three game compendium. The three game compendium is also available for the B3 sector, " he explained

Breaking news came during the show that JPM Interactive was about to go live on another well established UK sports betting site, adding the popular brand to its illustrious existing client list which includes Ladbrokes, Bet 365 and Bet Fred.

JPMi is unique as it is the only online provider which has an extensive 38 year back catalogue of well known and classic games to leverage. In a market where technology is key and operators strive to stay ahead of the game, there is still huge importance attached to the phrase "tried and tested".

Many players return time after to time to play their old favourites and JPMi's main advantage is being able to deliver classic games from a variety of land based environments, online.

"Graphic rich skill based gaming with video streaming will appeal to maybe a younger player already adapt and familiar with video games, however recreating the traditional mechanical reel Amusement with Prizes (AWPs) from everyone's local pub or arcade will appeal to the gambling psyche of a different player altogether. JPMi is in an exceptional position due to the fact it can provide such variety," added Mc Carthy.

JPM's growing international reach was evidenced by a version of the popular three terminal Max Power with three titles destined for Mexico and the new Gemstar, a compendium of three games with a large screen top box display developed specifically for Latin America.

A packed stand, exciting new products and a number of new markets - 2011 promises to be a very busy year!