JPM Enjoys 'Best Ever' ICE Totally Gaming

After a successful year highlighted by the launch of a new platform and expansion into key new territories, there was an air of expectation surrounding the JPM group's stand at ICE totally gaming.

At a time when several gaming manufacturers are rationalising their product offerings and even adopting 'one size fits all' strategies, JPM's range confirmed the company's absolute commitment to both the UK and overseas markets.

Clearly JPM's strategy has found its mark; the company was rewarded with a steady stream of visitors throughout the show's three days. JPM's Sales and Marketing Director Simon McCarthy revealed that JPM had enjoyed its best ever ICE show: "The launch of our new platform utilising the Quixant QXi-200 PC based gaming controller has opened up huge opportunities, not least in the international casino sector.

"This year JPM will be celebrating its 40th anniversary and as you can imagine, in addition to our new games development, our back-catalogue boasts many classic games which can now be enhanced with the added dimension of stunning video."

The first incarnation of the new platform is Video Max Power, a localised or remote gaming system featuring some very exciting player bonus features. Video Max Power was exhibited in the popular three machine configuration, topped with an eye-catching TFT bonus display screen.

Video Max Power is a multi-currency system, totally configurable to meet local regulatory requirements and player preferences which premiered in the Czech Republic, where it became an instant success and plans are in place to launch in a number of markets.

The UK Category B3 Video Max Power on the JPM's stand was something of a show-stealer. Loaded with five exciting new games, the UK version was described by one observer as: "A ray of hope at a time of real concern about manufacturers' commitment to the UK market."

JPM's support of the UK market was further evidenced by the showing of a new category C/£70 game and the machine chart topping Category B4 game, Al Murray's All Hail To The Ale.

Further afield, there was much interest in the €1,000 version of Casino Loco, produced under JPM's Crystal brand for the Spanish market, and receiving an excellent initial reception.

Mirroring the ever-widening reach of ICE itself, JPM Interactive, the company's online content division also presented an array of exciting games for the online market, including Casino 5ive Liner, Full house, Big X, Turbo Gold and A Pot of Gold.

JPMi Director Andrew Davies explained: "With its portfolio of AWP games, JPMi has brought something new and refreshing to the online sector. The games all offer a high level of interactivity and have been successful in attracting and retaining a new breed of player to the online environment."

For 40 years JPM has been developing games which offer an in-depth experience for the core player, and yet deliver a rewarding experience for the more casual player. The company has made a substantial development in new technologies, serving both land-based and online gaming markets. The games, however, will always be what JPM is all about; a point not lost on the enthusiastic ICE Totally Gaming visitors.