JPM ICE Innovations

With the fundamental dynamics of ICE Totally Gaming changing this year courtesy of later diary dates and a new London location, there was a tangible sense of anticipation regarding the success of the event. However, it seems exhibitors and visitors alike deemed the show a resounding success with the JPM Group reporting one of its most successful shows ever.

"We enjoyed an incredibly busy three days and were particularly gratified by the positive response to our new product ranges. It also provided an important opportunity to meet with all our various partners and we appreciated the feedback and general support from operators and site owners," said JPM COO Paul Bursnell.

Confessing genuine appreciation for the way ICE was organised this year, Paul gave credit adding: "The larger floor footprint and space provided by ExCel seemed to improve the entire professional atmosphere of the event and despite initial concerns about the show moving across London, it proved an ideal location."

General highlights for the JPM Group were verification of its latest release of a six game compendium in the popular Max Power series aimed at the international casino market. For the UK, JPM's new five game Cat.B3 5 game compendium video Max Power attracted considerable attention. Still in the UK, the Al Murray franchise continued to draw acclaim. "Success seems assured for the Cat. C Al Murray's The Pub Landlord with numerous orders placed at the show," revealed Paul.

While the response to new games is always paramount, it was also industry reaction to JPM's commitment to developing product for specific sectors which gained acclaim at the show.

"Reaction to developing product under the JPM Crystal brand was really positive and operators appreciate that we are keen to work with them to produce a range in direct response to their commercial needs for the UK Category C sector. Double Dough Seven received an excellent response at ICE and we anticipate that this first title will mark a return to JPM's dominance in this particular sector," predicted Paul.

JPM debuted various additional new titles which also included The Great Escape, and Cat. B4 games Magic Six and Casino Crazy Open The Box, plus its interactive division JPMi proudly demonstrated its proficiency in deploying the Group's unique library of popular gaming titles for online play.

"For JPMi ICE obviously represented an opportunity to showcase our online game content and premier our latest interactive Max Power title, 4th Dimension. Discussions with operators prove there is an understanding that JPM as a Group is unique and that this division is not just a content provider" explained Managing Director Andrew Davies.

"JPMi has developed its own proprietary Gameology engine which we can integrate with any partner systems provider. Alternatively, courtesy of the agreement signed with Microgaming Systems operators utilising Quickfire we will also soon be able to offer JPMi's range of AWP and progressive jackpot Max Power titles.

"The JPM Group commands a unique position in the industry courtesy of its 40 year heritage and popular back catalogue of proven gaming titles which players are enjoying seeing repurposed online. In addition to developing these titles, JPMi is committed to working closely with operators to ensure it provides substantial marketing support and assistance to ensure optimal commercial returns."

Summing up, Andrew added: "We were able to take advantage of all our partners being together at ICE to meet and discuss future innovations, bespoke development and JPMi's general commitment. It's rare we have such an opportunity and the event proved a real success."

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